Brazil’s Influential Personality Award Winner, Luiz Carlos Trabuco Cappi

In 2007, Luiz Carlos Trabuco Cappi was awarded as Brazil’s most influential persona. This was not a new thing to him. In 2003, he also scooped the award. Unlike many individuals, he did not boast about his success. Instead, he used his fame to improve his company’s growth and the entire Brazil`s economy.

Coming from a humble background in a small town named Marilia, he’s life is a testimony that respect is not bought but earned. In this competitive world of business, emerging at the top is quite a hard task that requires unending commitment.

Bradesco Bank is one of the most successful banks in Brazil. This was before even Luiz Carlos Trabuco Cappi had finished his campus studies. It is known to have reputable leaders including the former president Marcio Cypriano. Despites their fame, Luiz Carlos Trabuco Cappi name overshadow the rest of the names. This is through his unique strategies he deployed that improved Bradesco earning by 30%.

2015 marked the fateful year when Luiz Carlos Trabuco Cappi managed to dominate the competitive Brazilian financial market. He enabled the bank to purchase HSBC bank in Brazil converting it to become a branch of bank Trabuco. Brazil’s market had never experienced such an enormous move .It became the highest business transaction overcoming all other rival businesses in the private sector. HSBC was purchased at 5.2 billion US dollars. This overtook their greatest rival bank named Itau Unibanco in the vital investment sections.

Luiz Carlos Trabuco Cappi was experienced in the financial market. This is evident through his career journey that started in his hometown Marilia. This happens to be the home to Trabuco bank too. From a humble position as a Clerk, he faithfully worked for the bank gaining reputation and experience. This has greatly enabled him have a smooth leadership position as the president of the bank. When it came to his staff, he maintained a high profile of capable employees. A good example is Mr. Renato Ejnisman who he hired as the executive director of the bank. Mr. Renato qualified highly in banking skills having worked in Boston and American banks. With such top staff, Luiz Carlos Trabuco Cappi was sure of great outcome.

A man of great honor, Luiz Carlos Trabuco Cappi is the holder of numerous national recognized awards. He also holds top positions in many institutions and has also put Brazil on the international map. From his former university of Sao Paulo, he holds the position of vice president at The Institute for Supplementary Health Studies. This shows his loyal support to his home university that natured him. While still serving in the university, he was among the people who suggested the adding of the statue named “Christ the Redeemer” to become a world wonder. This was a great success to Brazil which has been receiving thousands of Christian and non Christian tourist boosting its tourism sector.

One of the greatest traits possessed by Luiz Carlos Trabuco Cappi is his conscious leadership style. Despite being in the private sector, He saw himself as a national leader who can improve Brazil’s status. He insisted on the Brazilian government mandate to greatly invest in the insurance sector. He argued that for Brazil to achieve sustainable development dabbed “Vision 2050”, investment in both private and public sector is important. His patriotic business thoughts impressed the then president of Brazil Honorable Dilma Vana Rousseff. She had offered Luiz Carlos Trabuco Cappi the Ministry of Finance docket of which he did not accept. According to him, leadership is not the main focal point to change, but also passion, consistency, hard work, and, vision.

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