Chris Burch View on Fashion and Technology

Christopher Burch is the CEO and the founder of Burch Creative Capital. He is an active investor in various industries and also the cofounder of the Luxury Fashion brand. He is a great marketer and also has a great power in branding. He works on financing services, hospitality, consumer products, and technology.

Burch has participated in more than 50 companies’ rise, by combining the concept of understanding consumer behaviour with direct sourcing and international experience. He has managed to keep a lot of records connecting innovations to their impact.

According to Chris Burch, technology and fashion are imperative things in the society. They both go hand in hand and grow together. Fashion becomes technologically fashionable, which means when one comes up with a certain fashion, and apply it to an already existing technology; it makes it look better or making its work easier. This results to fashion becoming popular. He also said that technology becomes fashionable when integrated with new designs.

The journey of technology is nonstop, technology keeps improving depending on what people considers fashionable. Considering the past, which is in the 70s, there was the invention of the boom box which allowed users to carry favourite tunes and stations around. There was also two cassette decks with one side playing music and the other recording from the other cassette. Moving to 80s, there was the invention of Walkman which made the experience of music more personal, and in the 90s it became even smaller with the iPod. Currently, fashion designers are diving deeper and deeper in technology, and end up coming up with many possibilities.

The future of the technology and fashion sector is so promising. Fashion is being used in the technology to protect individuals. Fr instance, there is the wearing of frontline gloves helping the firefighters to communicate using hand gestures to passing vital information. There is also the recycling of materials to create wonderful fashions like Segrasegra made jackets from recycled bicycle tubes. Tomorrow’s happiness can only come from both fashion and technology industry learning from each other to make the world a better place to live.