With the accommodation industry becoming more competitive every day, many businesses in the industry are turning to online reputation management firms to get a better idea of what people are saying about them online and to manage their brand’s overall reputation. A large number of travelers are now using websites like Yelp and TripAdvisor when deciding where they would be staying on their next trip. This includes people who are looking for alternatives to traditional hotels.
Hostels are preferred by many budget travelers, especially young people who are more likely to read online reviews before they decide on where they would be staying. While they may not demand luxurious accommodations, they still want to ensure that the establishment they select is clean, safe and provides amenities they would find useful, such as Wi-Fi Internet access.
This explains why Hostelling International, the largest network of youth hostels in the world, has recently teamed up with ReviewPro to give member hostels better tools to manage their online reputation. ReviewPro is a company in the online reputation management industry specializing in solutions for independent hotel brands and other accommodation providers.
With ReviewPro’s various guest intelligence tools, hostels will gain access to detailed analytics and can take action to improve overall guest satisfaction. Users of the ReviewPro platform can quickly see what is being said about their establishment on various review and social media websites. They will also get access to the Global Review Index, an online reputation score commonly used in the accommodation industry that is based on data collected from 175 websites. This score lets every establishment see how they’re doing when compared to competitors.
As a result of the partnership, hostels will also get access to the Guest Survey Solution provided by ReviewPro. This cloud-based service makes creating guest satisfaction surveys easy and gives hostel management a clear picture of what they’re doing right and what they could improve to make their guests happier. By implementing the right changes, hostels can get better rankings on popular review sites and thus increase their revenue by drawing in more guests.