UK Expansion Won’t Change Honey Birdette’s Unique Charm

Honey Birdette is a company that is as charming as it is unique. The high end lingerie boutique was founded in 2006 by Eloise Monaghan and became Australia’s first lingerie boutique. It was developed after Eloise and friends had a conversation about Australia’s lack of a truly upscale lingerie shopping experience.

Since then, it has grown to 55 locations in Australia, but the style has stayed as unique as ever. When you step through the glossy black doors of Honey Birdette, you are greeted by one of the stores Honeys. These ladies are incredibly knowledgeable about the product lines and are there to not only assist customers with questions, but to turn the shopping process into a memorable experience. Guests are treated to champagne as they explore all that Honey Birdette has to offer – everything from modest silk nightgowns to daring lace and mesh lingerie outfits to a full collection of bespoke toys and accessories. They can lounge on the overstuffed chairs and couches and multi-textured walls with mirrors and sparkling or shimmering accents galore.

Honey Birdette has announced its largest, most rapid rollout to date and still plans to keep the boutique feel as it opens 37 new locations in the United Kingdom. These locations will bring the total to 40, as 3 locations opened last year, in London, Westfield and Leeds’ Victorias Gate. The first 10 locations have been announced and all 40 should be open by the end of 2018.

Honey Birdette also recently launched a new website for its shoppers in the United States after seeing triple digit sales growth from the US in 2016. The brand new site will offer a smoother and faster process for shipping and returns along with an expanded line of products available to ship to the United States.

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